Specimen: “Digital technology turns media consumers into media producers.” In your own experience, how has your creativity developed through using digital technology to complete your coursework productions? [25]
January 2010: Describe how you developed research and planning skills for media production and evaluate how these skills contributed to creative decision making. Refer to a range of examples in your answer to show how these skills developed over time. [25]
June 2010: Describe the ways in which your production work was informed by research into real media texts and how your ability to use such research for production developed over time. [25]
January 2011: Describe how you developed your skills in the use of digital technology for the media production and evaluate how these skills contributed to your creative decision making. Refer to a range of examples in your answer to show how these developed over time. [25]
June 2011
Explain how far your understanding of the conventions of existing media texts influenced the way you created your own media products. Refer to a range of examples in your answer to show how these develop over time
January 2012
Describe how your analysis of the conventions of real media texts informed your own creative media practice. Refer to a range of examples in your answer to show how these skills developed over time.
- Used real media texts for genre conventions
- Used real media texts for technical aspects
- Used real media texts for emulation and challenge
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