Example Paragraphs

A music video is often made with a particular audience in mind. Maffesoli argues that there are particular “urban tribes” with each having their own conventions and consumer culture. Within our own product we deliberately selected symbols and signs that the audience could recognise and relate for example in the hall scene where the artist is performing alone for the entire video the lights are deliberately low and the daylight through curtains highlights his facial expressions and piano both are which are expected by the audience who would have seen similar artists use this convention. By identifying these, the audience gain the ‘pleasure of recognition’ suggested by Burton.

It can also be argued that interaction with the audience is a vital part of music video as music videos often serve as “tv commercials”(Stewart) for the artist to promote their artist images. For example within the performance scene we focused deliberately on the artist’s, especially for the lyrics that were in the second person in order to establish an emotional connection with the audience. We also used Final Cut to enhance the artist’s performance with the orange filter, glow effect and slow motion to firstly differentiate from the narrative but also to make our artist seem more professional less and real as Dyer argues that stars are not real, they are constructed and within the pop genre this is a common feature.